Youth for Christ Canada (YFC Canada) is a non-profit organisation involved in great charity work across the country. This group’s primary advocacy channel is communications, with several YFC members serving as talented speakers. Production for this client includes brochures, postcards, annual reports, prayer cards, posters, banners etc. While their need to communicate their value proposition clearly and consistently in order to build their awareness is fairly typical of other companies, using rich graphic artistry to support that effort is an important differentiator for this non-profit.